FLYER DESIGN EDINBURGH
Jazz Hands Academy
Modern typography, high-quality stock photography & a contemporary palette combine to create a bespoke flyer design for an Edinburgh Theatre School.
Newly established Edinburgh theatre school, Jazz Hands Academy needed an eye-catching way to promote their classes. A key part of the start-up marketing strategy was a mass-mailout to schools & activity groups in Edinburgh and the surrounding area, but like many start-up businesses, the budget was tight and so we were asked to create a design solution that was high on impact and low on cost.
Our Solution: Flyer Design
Flyers are often viewed as nothing more than pieces of throwaway advertising but the low cost of printing means they can be a budget-friendly way to carry out a mass marketing campaign. The trick to successful flyer design is to ensure that the layout design isn’t too ‘busy‘ and that a high quality paper is used during the print process.
Coming up with the concept of the Flyer as an invitation rather than an advertisment we used modern typography in combination with high-quality stock photography to create a strikingly contemporary 2-sided A5 flyer which positioned the brand as a professional theatre school.
The flyer was printed on a heavy-weight 450gsm card with a mirror gloss finish. The cost of the better quality card and gloss finish was minimal but gave the flyer a luxurious feel, making it much less likely to be thrown away.
Take-up of the introductory offer was very high with a good percentage of the attendees going on to book further dance classes. The Academy has now expanded and moved to larger premises in Fife.
The Client Said…
Wow! These look really great. Thank you!
Flyer Design Edinburgh
For the last 17 years, Wide-Eyed Design has been quietly designing beautiful bespoke flyers for start-ups, sole traders and established businesses in Edinburgh, Lothian and throughout Southern Scotland.
Our clients seem to like the way we work – they keeping coming back! We think you’ll like what we do too. Take a look at some of the Flyer designs we’ve created for others, or contact us by telephone on 01207 437 952 or by email at [email protected] to find out what we can do for you.
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