The Client

One of the first non-NHS centres in Scotland to use extracoporeal shockwave theray as part of their treatment package The How Clinic Edinburgh combines cutting-edge osteopathic treatments with a holistic approach to health and well-being.

The Brief

The owner of the clinic, Helen How, asked us to create a cohesive brand identity which highlighted the ethos of the clinic, provided information for patients and worked across online and physical brand elements.

Our Solution: Logo Design

Working from the existing strapline, “Wellbeing For You” the holistic approach of the How Clinic was emphasised by the bold colour palette of spring green and yellow which was grounded by accents of deep teal blue.  The logo combined a traditional monogram which hints at the structure of the spinal cord, while the perfectly balanced runner is symbolic of the benefits provided by osteopathic treatment.

Reponsive Website Design

The responsive website was built using the WordPress CMS with a bespoke designed layout.  Our research and copywriting service meant that we could detail and describe each of the treatments provided by the clinic, while a clear navigation structure, contact details and treatment pricing enables site visitors to quickly find the information they need.

Business Cards & Brochures

The new visual identity was carried through to the business stationery. Bespoke designed business cards, letterheaded paper, compliment slips and trifold brochure were created.    

The folded business cards provide a dual function, the clinics contact details are on the outside while the inner fold functions as a handy appointment card. As with the website, all of the information contained in the brochure was researched and written using our in-house copywriting service.

The Result

The How Clinic was one of Wide-Eyed Designs first clients and, 17 years later we continue to work closely with them, ensuring that their brand identity remains consistent and their information up-to-date. We do this by regular updates to the website content, providing website and email hosting as well as our website maintenance package.

The creation of branded stationery, tri-fold brochures and dual use business cards allows the How Clinic to present a cohesive brand identity across every aspect of their business while our print management service ensured that printing costs were kept to a minimum without impacting the quality of the finished items.

Additional copywriting and Search Engine Optimisation are also provided on an “as required” basis. One example of on-going support was the clinic’s Covid-19 online information and contact system which resulted in an immediate increase in appointments even during the lockdown.

UPDATE August 2022 – We were delighted to be asked to create complete update of the How Clinic’s website design. This is the third website redesign carried out on the website since the original website was built back in 2006. The website was completely redesigned and includes the addition of new pages, patient testimonials and improved contact methods.

UPDATE NOV 2022 – As part of the How Clinic’s sponsorship of Josh Taylor we were asked to redesign the logo to include the words Shockwave Therapy at the How Clinic. This logo will be used on all sportswear and merchandising associated with him.

UPDATE AUG 2023 – Added 7 new treatment pages to the How Clinic  website. This included; researching treatments prior to writing the content of each page and optimising it for search engines, sourcing and optimising all images, addition of new pages to menu and indexation. The new pages were picked up search engines quickly and the site now ranks first for the searchterms used in 3 of the new pages.