BRAND IDENTITY CREATION DARLINGTON / RESPONSIVE WEB DESIGN / LOGO DESIGN / BROCHURE & BUSINESS CARD DESIGN / PRINT MANAGEMENT
Nu Home Development Ltd, Darlington
A complete brand identity including logo design, responsive website design & build, business card and brochure design for an award-winning Darlington Buildings Project Management Company.
Based in Darlington but working throughout the whole of the northeast of England and Yorkshire, Nu Home Developments Ltd provide full-service project management to commercial developments and self-builders.
The Design Brief
Having worked with the directors of Nu Home Developments on previous projects, we were delighted to be asked to create a Brand Identity for their latest venture. The design brief incorporated a bespoke logo, responsive website, business cards and marketing materials.
Brand Identity Creation
We created a refined and elegant Brand Identity which was designed to appeal to the target demographic of high-end building projects and self-builders. This translated into a bespoke logo design, responsive website, privilege and business cards, glossy A4 printed brochure and marketing materials.
The logo design is timelessly elegant, using a restrained colour palette of soft silver grey and rich burgundy red. The company name nestles within the stylised iconography of the house surrounding it, symbolising the “under one roof” services provided by the business.
Responsive Website Design
The responsive website was built using the WordPress CMS with a bespoke designed layout which uses white space and clear typography to create a feeling of calm elegant professionalism. A clear uncluttered navigation menu enables site visitors to quickly find the information they need.
The website design was kept deliberately simple: a main hero image with mission statement at the top of each page precedes a paragraph of additional text content. While it is usual to feature pictures of completed client projects, in this instance Nu Homes were keen to maintain their clients confidentiality and so high-end stock photography was used across the website instead. The image licences purchased meant that the same pictures could be used for other marketing materials.
During the build we worked with Nu Home Developments to create the content of the website. This included search-engine optimised text content, web optimisation and the reformatting of all of the photographs and galleries used throughout the website. Just prior to launch the website was linked up to Google Analytics so that visitor interaction with the website could be tracked and keywords monitored.
Business Cards & Brochure
Carrying the new visuals through to printed materials, we designed a series of marketing materials which included business and privilege cards, letterheaded stationery and a glossy A4 brochure. These were all printed on high-quality card-stock using our print management service.
A refined and elegant Brand Identity, including logo design, responsive website, business cards and marketing brochure. The creation of branded stationery, business and privilege cards, brochures and advertising banners enables Nu Home Developments to present a cohesive brand identity across every aspect of their business.
From the start the website did well in Search Engines and generated enquiries for the business.
UPDATE Sept 2023 – We were asked to create an outsized advertising banner to be used on-site to promote the business. This was printed using our print management service which allowed us to maintain quality control while minimising printing costs.
The Client Said…
Here at Nu Home Developments Limited we have used Helena at Wide Eyed Design since 2017 and have always been well pleased with her work and now consider her to be a friend. She is patient, knowledgeable, efficient and very cost effective which is essential in our line of work, and we would recommend her Services to anyone. Why not check out some of her work for our Award-Winning Company on our website www.nuhomedevelopments.co.uk
Andrew Eales Nu Home Developments Ltd
Brand Identity Creation Darlington
For the last 17 years Wide-Eyed Design have been quietly creating Brand Identities for start-ups, sole-traders and established businesses in Darlington, County Durham and throughout the northeast of England.
Our clients seem to like the way we do things – after all, they keep coming back! We think you’d like what we do too. Take a look at some of the work we’ve done for others, or contact us by telephone on 01207 437 952 or by email at [email protected] to find out what we can do for you.
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