Barbara Matheson Counselling

A bright, contemporary business card, flyer & responsive website design for Edinburgh Counseller & Coach Barbara Matheson.

Business Card Design Edinburgh: Barbara Matheson Counselling & Coaching

The Brief

One of our very first clients, Barbara Matheson is a person-centred counsellor and performance coach.  We were asked to design and build a website, double-sided business cards and advertising flyers which would appeal to her target market of professional women requiring career coaching and person-centred counselling.

Our Solution: Business Card Design

Barbara was keen to use imagery of a tree and leaf across her branding. Muted tones of soft blue-grey and rose were contrasted with a vibrant leaf green and a dark rose to give balance and energy to the design.

An abstracted beziere curve hints at the flowing lines used in the leaf logo and provided a perfect background for Barbaras contact details.

Both the business card and flyers were printed on high quality silk cardstock. We were careful to select a textured finish which emphasised the hand-drawn element of the logo and complemented the informal typeface we selected.


Our Solution: Website Design

The first iteration of this website was built way back in 2008. Keeping with the Brand Identity, the same tree used in the advertising flyers was added as a background image and a simple sidebar menu was included on all pages across the website. Over the years the code of the website was adapted to keep pace with internet technologies but the design of the site remained the same.

The Result

Bright contemporary flyers and business cards printed on a high-quality silk cardstock give a professional yet approachable feel. The bespoke website design continues the Brand Identity by using the same colours and the tree background.

UPDATE  2014: Following her move to the South of England, Barbara chose to move to a web design company which was more local to her. We worked closely with the new designers to ensure a smooth handover of hosting and design files.

UPDATE JANUARY 2023: Although the business name has changed, the website design remains the same as the one we created all of those years ago!

Edinburgh Website Design: Barbara Matheson Counselling

The Client Said...

Helena was very happy to work around a design I already had for my counselling website and postcard and was very patient with my reviews and changes! She also had some great ideas for my business card and I'm very happy with the results and have had some great feedback from clients and colleagues. Thanks Helena.

Barbara Matheson. Barbara Matheson Counselling

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Edinburgh Business Card Design

For the last 17 years Wide-Eyed Design have been quietly designing beautiful, bespoke business cards for businesses throughout Edinburgh, Lothians & Scotland

Take a look at some of the work we've done for others, or contact us by telephone on 01207 437 952 or by email at [email protected] to find out what we can do for you.