RESPONSIVE WEB DESIGN / LOGO DESIGN
Morton Dare Financial Training Ltd
A responsive website design & build and logo design for a London Financial Training Company.
The Client
Morton Dare Financial Training specialises in financial awareness training courses for a wide range of organisations and training providers.
The Design Brief
Morton Dare required a professional logo design and an easily navigable website which provided comprehensive information on each of the training courses offered.
The Solution: Responsive Web Design
The website was created as a responsive ten page site using the WordPress Content Management system, a modular page builder and a bespoke layout design which features white space and elegant typography to create a cool uncluttered feel across the site. Deep blue straplines across the top of each page echo the blue gradient used in the logo and keep the brand identity consistent.
The main navigational menu on the website was restricted to three links; Home, Courses and Contact. Each of the training courses offered were added as seperate page accessed via a drop-down submenu below the main Courses menu item. Individual course pages can also be accessed via the blue info-boxes which provide a bite-sized overview of course content and a prominent “view course info” button.
Prior to going live, the website was fully optimised for Search Engines and Google Analytics was added across all pages in the website.
Logo Design
As the company name is very distinctive, it was decided that a logotype rather than a more traditional image based logo design would work better. Also known as a wordmark, a logotype differs from a traditional logo design as it uses the company name without any imagery or icongraphy. Wordmarks are particularly useful when creating brand recognition as the focus remains upon the company name. In this instance the company name was combined with their core service to provide a clear indication of the “who” and “what” of the business. The elegance of the font reflects the company’s professionalism while the indented blue gradient around the words “financial training” hints at the action taken by the click of an online button.
The Result
A modern responsive website with a bespoke layout design and clear navigation built on an easy-to-use Content Management System making updating information easy for the client. Seperate course pages allow website visitors to access information without being overwhelmed while the addition of clear call-to-actions and prominent contact information makes it easy to contact the company in order to book a course.
UPDATE JULY 2009 – 2021 – The website continues to do well in Search Engines and we continue to deliver website updates when required by the client.
UPDATE January 2023 – We are delighted to continue working with Morton Dare Financial Training, providing website hosting and emails and changes to the website where required.
Responsive Web Design
For the last 17 years, we’ve been quietly designing beautiful, affordable responsive websites for businesses throughout County Durham, the northeast of England, Edinburgh and Southern Scotland.
Our clients seem to like the way we work – they keep coming back. We think you’ll like how we do things too. Take a look at some of the work we’ve done for others, or contact us by telephone on 01207 437 952 or by email at [email protected] to find out what we can do for you.
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